Imago Creative is the only strategic marketing firm specializing exclusively in what is increasingly recognized as the “sweet spot” for a broad spectrum of industries: the convergence between women and Baby Boomers.

Baby Boomers (those aged 41-60) make up, at almost 80 million, the largest generational demographic today. And, among Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions. In the next decade, women will control two-thirds of the consumer wealth in the U.S.

These women are not a niche market – they are the market for companies savvy enough to understand their needs and perceptions, their life transitions and their deep-seated hopes and fears. By cultivating brands that resonate and connect with these women, Imago’s expert team helps your company win their trust, loyalty and their incredible purchasing power.

Imago Creative is a strategic affiliate with JWT BOOM: Boomers and Beyond, a subsidiary of J. Walter Thompson.