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Services
Strategic Marketing Counsel
Are you doing everything you can to fully tap the challenging but lucrative demographic of women 40+? Our senior-level team of niche market specialists will analyze and critique your past and current efforts, designing a targeted, hard-working marketing blueprint for you. A full-service support system to your internal marketing efforts, we are capable of executing all or any aspect of the campaign recommendations. Utilizing our own proprietary research, and demographic studies customized for your particular situation, we are the only marketing strategists in the U.S. who specialize exclusively on "the sweet spot": the convergence between women and Baby Boomers.
Brand Development
We love working with clients to create and refine their brands. It’s a complex, but extremely energizing experience for everyone involved. At Imago, we manage:
- Brand launches – including sub-branding and corporate identity
- Makeovers and repositioning to revitalize existing brands
- Product development and marketing strategy to launch a new product or service
- Brand stewardship – ongoing opportunity assessments and timely collateral updates to optimize market equity
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Public Relations
Our PR campaigns seek out and motivate the Boomer women demographic, utilizing every tool in the public relations arsenal, from traditional marketing through buzz, viral and IRM. We provide strategic positioning and implementation of both internal and external communications programs. Imago Public Relations’ services include:
- Brand positioning and visibility
- Image development
- Media relations
- Promotional publicity
- Newsletters, websites and on-line communications
- Sponsorships and affiliations
- Crisis communications
- Grassroots campaigns
- Video News Releases and Matt Releases
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Creative Development
Images, color, design and copy – creative development breathes life into your brand. Our core strength lies in actualizing and implementing the brand strategies we’ve developed for our clients. Our services include the design and implementation of:
- Marketing collateral and sales tools
- Ad campaigns
- Catalogs
- Packaging
- Display and environmental graphics
We also provide:
- Copywriting and editing
- Photography management and production
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Interactive/Online Development
With women as the majority of online users, it’s more important than ever that online communications be developed with women in mind. Our interactive and online services are extensive and encompass a variety of current and emergent technologies. We provide:
- Web strategy, architecture, design and programming
- Content development
- E-marketing
- Search engine marketing and optimization
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Customer Research
Listening is everything. We use diverse research methods to elicit detailed, hands-on information that will enhance your brand performance. Our methods to conduct research on women include:
- Advisory panels
- Surveys & Questionnaires
- Focus groups
- The GenderVision databank
-back to top- Speaking & Seminars
Imago Creative’s on-site seminars bring our women’s market intelligence and road-tested strategies right to your door. Specifically tailored to your industry or your internal corporate audience, we provide advice, insight and real-life examples that illustrate the nuances of marketing your product or services to women.
Our conference presentations deliver educational, actionable insights for understanding and connecting with women 40+. Examples of conference topics include:
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“You’re So Transparent” – Tips & Tactics for Connecting with the Overly-Marketed-to Boomer Woman
- Peeling Back the Layers – Embracing Her Life Stage, Not Just Her Age
- The Perfect Recipe – Achieving the Right Mix of Reality Versus Aspiration in Developing Brands for Boomer Women
- How to Create an Online Presence that Connects with Women and Keeps Them Coming Back for More.
To discuss or schedule a presentation or seminar, please contact us.
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