Between the ages of 40-60, women move through a series of common life stages. They may also experience these life transitions more than once – a wedding, for example, then a divorce, and a far different second wedding at an older age. All women have their own complex blend of personal realities – she has children or she doesn’t, she’s a stay-at-home mom or a full-time professional.
Consider all the possible combinations and you can quickly see the intricacy of marketing to women in this diverse consumer group. Her needs are layered and they’re continually evolving.
The Her Portrait tour requires Macromedia Flash.
Download the latest version here.
