Hello Femail Focus subscribers!

I hope you all have had a fantastic winter. We've been caught up in a flurry of activity around here. As I mentioned in my last Femail Focus newsletter, I have joined global ad agency, JWT, as a partner in their Boomer and mature market subsidiary, JWT BOOM (formerly the JWT Mature Market Group).

Joining JWT BOOM has increased my access to cutting-edge marketing resources that I'd like to share with you. As faithful Femail Focus subscribers, you are entitled to a 30% discount off the registration of JWT BOOM's sixth annual Beyond the Numbers Boomer Marketing Summit . This year's conference, Boomers 2.0 - Reaching 40+ Consumers Today, examines how to leverage the digital world to reach today's power demographic - Boomers.

I'll be leading a panel on new media & entertainment, featuring representatives from Palm, Inc., Retirement Living TV, GQ Magazine and TV Land. Other BTN speakers include top futurist and JWT executive vice president Marian Salzman, Jeff Taylor of Eons, and Genevieve Bell, Ethnographer of whatever at Intel, among others. A discount registration form appears at the end of this email. With my transition to JWT BOOM, this will be the final issue of Femail Focus. Fortunately, I can offer additional resources to keep you connected to latest marketing-to-Boomers news. JWT BOOM publishes a monthly email newsletter, e-Connections, a digest of some of the best articles on the Boomer demographic. This newsletter is free and you can subscribe by sending an email to Sarah Maxell Crosby

Additionally, JWT BOOM publishes LiveWire, a quarterly trend magazine with articles contributed by industry thought leaders on Boomers and the mature space (see my article on Boomers and Technology, reproduced in this issue of Femail Focus). LiveWire subscriptions can be purchased at www.paramountbooks.com, but if you'd like to see a free issue first, please send your mailing address to sarah.maxell.crosby@jwt.com

Lastly, I will continue my BoomerWomenMarketing blog, so please come visit and join in the dialog first hand. Thanks for your support, enjoy and keep in touch!

Mary Brown
Partner, JWT BOOM