Over her 20-year career as a strategist, creative director and brand champion, Mary has distinguished herself as a leading voice on the subject of marketing to women of the Baby Boom generation. Her book on the subject, co-authored with Carol Orsborn, Ph.D., BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman will be published by Amacom Books in Fall of 2006.
Imago Creative, the firm Mary founded over a decade ago has evolved into the only strategic marketing firm in the U.S. specializing exclusively in helping companies reach this lucrative demographic.
Mary has partnered with clients in a wide range of industries, from fashion and food, to furniture and finances, creating cohesive brands with market presence and results-driven strategies. During her extensive agency work, Mary produced award-winning creative for clients including Timex, Van Heusen, Esprit, Cole-Haan, Reebok and Rockport. Her client list includes Celebrity Cruise, Clearblue Easy, Glamorise Foundations, Eastland Shoe, Diversified Business, Forum Financial Group and University of Maine.
Mary is frequently sought as an industry expert, interviewed by the trade media, on National Public Radio (NPR), speaking and hosting panels at industry conferences. Imago Creative’s website is the only Internet clearing house dedicated specifically to strategic marketing issues, research and statistics on female Baby Boomers. She is also a regular contributor to MarketingProfs.com. Mary studied humanities at Reed College in Portland, OR, followed by a BFA in Photography from the San Francisco Art Institute.
Mary credits her daughter with single-handedly setting her priorities straight, and giving her the opportunity to be both a realist and a visionary. When it comes to life—and creative brand development—Mary believes it’s all about human connections. |
