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Imago In The News |
01.30.2007
Tom Peter's Cool Friend: Brown
Mary Brown and Carol Orsborn are the coauthors of ... View
01.01.2007
Aging Comes of Age - Dayspa Magazine
The baby boomers are forming a new concept of aging and your spa can capitalize on the trend.
By Kendra Kozen, ... View
10.23.2006
Personalize this. And this and this and this
By Shannon Proudfoot, CanWest News Service --
Forget monogrammed towels and bed sheets ordered from a catalogue the future of consumerism is in products as individual as the peop... View
09.18.2006
Boomer Market Specialist Mary Brown Joins JWT Mature Market Group
JWT Mature Market Group has appointed Baby Boomer marketing specialist Mary Brown as Partner to spearhead the development of the agency’s premier Boomer ma... View
05.28.2006
The New Look of Middle Age - Fabulous
By Megan Finnerty, The Arizona Republic ... View
04.21.2006
Attention Apparel Retailers: Boomers Have Their Own Fashion Sense
By Lisa Sheppard, Second50Years
The age... View
04.15.2006
Seek to Build Relationships With Women Investors
In Friends She Trusts
By Allison Enright, ... View
02.13.2006
Age-specific Cosmetics Radiate
Drug Store News,
At the end of 2005, marketing firm Imago Creative,... View
02.09.2006
What Do Boomers Want In 2006?
By Joanna L. Krotz, Microsoft Small Business Center
In a historic turnabout, older folks are looking hot. Coast to coast, marketers, politicians and media are waking to the power and s... View
01.30.2006
The Perfect Pair of 21st-century Mom Jeans
Lianne George, Macleans.ca
For years marketers courted 18-year-... View
12.14.2005
Baby Boomer Women are Not a Niche Market...They Are THE MARKET
Interview by Mature Market... View
11.13.2005
Baby Boomer Women and Apparel
(Hope I Buy Before I Get Old) by Staci Sturrock, Fashion Editor, Palm Beach Post
When Randi Evans opened her Palm Beach boutique two years ago, h... View
09.15.2005
Imago Creative Rides Growth of Boomer Women Market
Riding growing interest by marketers in the Boomer women market, Imago Creative has announced expan... View
07.15.2005
Travel: What Women Want
by Judy Kenninger, RCI Ventures
Although women make up about half (50.9 percent) of the U.S. population according to the U.S. Census Bureau, they make 80 percent of all travel related... View
05.01.2005
Best Practices In Online Marketing To Women
by Lisa Finn, Editor, Marketing To Women newsletter--
Given women's receptivity to online marketing, it isn't surprising that they make up about 70% of participants in the online promotio... View
04.04.2005
Banking on Women
New efforts at KeyBank and beyond aim to better serve women business owners.
By Heather & Josh Denkmire, ... View
02.25.2005
Single Women Home-buyers Increasing
Portland Press Herald--
Leah Halsey had been renting an apartment in Portland for a few years when she decided, a couple of months ago, that the time had come to look into buyin... View
02.07.2005
Sisters Are Doin' It For Themselves
More Single Women are Buying Homes, Then Renovating Them on Their Own.
By Laura Hnatow, Account and Production Manager, Imago Creative... View
01.31.2005
Today's Female Baby Boomers- Thinking Young & Spending
Today's Female Baby Boomers Are Thinking Young and Spending Like There's No Tomorrow
By Barbara Schneider-Levy,
Footwear News--
Age... View
01.25.2005
Effectively Reaching the Baby Boomer Woman Online
By Robin Robinson,
ePharmaceuticals--
The online marketing channel has recently become significantly more important in reaching women than in past. ... View
10.18.2004
Timeshare Courts Female Buyers
Crittenden Resort Report -- Companies like TPR Development and MVCI (Marriot Vacation Club International) are increasing efforts to market to ... View
09.29.2004
Imago Creative Positions New Hampshire Resort To Win a Share of the Growing Timeshare Market
The newly launched Crotched Mountain Resort & Spa in Francestown, NH, has retained Imago Creative for brand development and strategic marketing. Imago Creative, experts in marketing to women, was ... View
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“If our company
invests in marketing
to women, will we
alienate our current
customer base?”
Insight
“Isn’t selling to women a passing “pink” niche fad?”
Insight
“Our budget doesn’t support a separate advertising to women effort, and we certainly can’t dedicate staff to it.”
Insight
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